Tuesday, October 12, 2010

New Media and New Markets Assignment 5: Find two examples of an ineffective website

One of the websites that I found to be extremely ineffective is:  http://www.sportingnews.com/. This website is very cluttered and is very confusing to navigate for several reasons. There are many advertisements that pop up which take away from the content of the recent news in different sports leagues. The advertisements are often bigger then the news which takes away a lot of info from the site. The layout is very hard to follow and because there is so much going on the sight is constantly reloading. There is a lot going on on the homepage  The navigation bar with the vertical drop down menu interferes with clicking the different news features. The website is constantly freezing and is making me want to go to a different website to get the latest NHL and Baseball scores.  The way the site is designed makes it harder to learn what is most important such as ground breaking news of transactions or updated scores. Every sport and every news story headline is just mixed in together to create a lot of confusion on the sporting news.  The Video section is also on the bottom of the page which makes it harder for readers to even find it on the homepage. A lot of sports readers find it interesting to be able to learn more about his or her favorite store and look at recent plays online so this should be more towards the top of the home page. 


Another website that is ineffective is: http://www3.shopping.com/. 
This website is ineffective because some pages do not open for the good you are shopping for which causes the website to lose money. If the link does not open and the customer can not buy the good they are shopping for they are already going on to another website that they can buy everything from. This website then loses money on more then one good because the customer is already gone and on to the next site where they can easily checkout. The discounted items are at the bottom and are not easily visible from the home page. The advertisements are also bigger then the items shopping.com is selling which suggests the ads are more important and valued then the actual products. The page is also very confusing to navigate and is very cluttered and unorganized. The brands that shopping.com offers is also in the middle of the page and is very poorly located. The brands should be located at the top so people no right away on the options of brands that they should be able to preselect on the site. The way the colors are on the page also makes all the shopping goods blend in which makes it hard for viewers to know exactly what shopping goods are that shopping.com carries. 



No comments:

Post a Comment