Friday, November 5, 2010

New Media and New Markets: Discuss how one brand or nonprofit uses online blogs and online advertising

The Joslin Diabetes Center uses blogs to raise awareness of Type 1 and Type 2 Diabetes. They use the online blog to discuss the outbreak of Diabetes in both Type 1 and Type 2 Diabetes and the different classes they offer to the center's patients. The different classes they offer for diabetics are: are carb counting, nutrition classes, pump information and fitness information. The blog also discusses the different walks and fundraising events that people can participate in to raise money for this condition. Furthermore, the blog offers personal stories about Joslin patients in dealing with Diabetes. The blog also discusses how parents and friends can help his or her loved one that has just been diagnosed with Diabetes, or has been living with Diabetes for a long time. The blog discusses how having a child diagnosed with type 1 can be real shock. According to Dr. Lori Laffel, the head of Joslin’s Pediatric Diabetes Programs, "a diagnosis of Diabetes affects the whole family." A number of young patients who receive this diagnosis generally are caught off guard, as only about 10% have a family history of type 1 diabetes. The blog encourages all parents and anyone who cares for young children to be aware of the warning signs for the disease, which include extreme thirst, frequent urination, lethargy, flu-like symptoms and dehydration( http://blog.joslin.org/2010/10/childhood-diabetes/). The Joslin diabetes blog, discusses safe Halloween treats for diabetics, weight issues, mood swings, symptoms and questions that you may have about the condition. Online advertising offers basic information about  giving money to the foundation and more information about the Joslin Diabetes Center. I think Joslin Diabetes Center could do a lot more online advertising to increase donations for the foundation. More online advertising can especially be done to promote the Walk for the Cure for both Type 1 and Type 2 Diabetes.

I was diagnosed with Type 1 Diabetes my senior year in college. At this time I was living in upstate New York, and blogs were not really that popular. In 2002, my friends and family would never look at blogs to give me medical advice. However, I was still shocked and confused and had a really tough time dealing with it and needed help. My friends and family wanted to help me understand and cope with what was happening to me. I feel that if they had known about the Joslin blog it would have helped out all of us. This step by step guide featured in the blog on helping a diabetic would have been very helpful to me when I was first diagnosed. This would have been easier and less time consuming for me than shifting through various medical packets, and literature trying to make sense of the condition. Blogs and online advertising are becoming a lot more popular, and I think this is a great source in obtaining information quickly.

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