Throughout the semester, I learned many things that will allow me to be more marketable to an employer. An example of something that I learned in New Media and New Markets was how to create a website using HTML. I learned how to create a website on Dreamweaver. I created hotspts, added hyper links and images, designed tables, added titles and metatags and added Javascript. I learned the importance of making sure everything is exactly correct with no spaces because even the slightest space can result in a website not functioning. I learned the importance of making sure each page is saved as a jpeg seperately and made sure the HTML pages were saved correctly as HTML files. I also learned the most effective ways to design pages, banner ads. I learned about how different demographic groups use the internet. For example, my parents use the internet to check email, book flights and research product information. In my generation we use the internet a lot more, type faster, search for jobs and socialize. Our parents and grandparents are not using the internet to socialize as much as we are.
Additionally, in New Media and New Markets I learned how to develop and maintain a blog for free. I also learned where to find out how to start websites for free. I was not sure on what websites to use for this blog and found that http://www.blogger.com/ was an effective way to broadcast your thoughts and class assignments in a creative manner online. Furthermore, I also learned a lot about target markets on the internet. I learned about the different websites such as emarketer, Click Z, PEW Internet, Comm Score, Hitwise, Quantcast and Alexa. These websites give you specific information on what people are watching and provides the demographic information about specific TV show or newspapers so you have specific statistics to give employers. I learned that by saying the names of these websites and discussing key buzzwords, it may help you obtain a job in the social media field.
Furthermore, in New Media and New Markets, I learned about how Myspace is rapidly declining and that Facebook is increasing more rapidly then ever. As a result of this class, I read the book The Accidental Billionaires: The Founding of Facebook A Tale of Sex, Money, Genius and Betrayal by Ben Mezrich and I am currently reading The Facebook Effect by David Kirkpatrick. I developed a real passion for social media and would love to get into the social media field. Finally, I learned about how important privacy is on the internet and how important it is to keep your profiles private so your boss can not see your photos and private information. Many people have been fired due to blogging about information that could be harmful about the company. Consequently, for consumers, by negatively blogging about a company, certain companies may offer you discounts to change your opinion about the company and prevent you from continuing to write poorly about them. Finally, I learned that marketers are following your every move and know all about what websites you visit and what it is exactly that you are buying in all areas of your life.
The most interesting thing that I learned in this class was behavioral targeting. "Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be
interested" (http://www.businessdictionary.com/). Behavioral Targeting allows website owners or advertising networks the ability to display content that is more relevant to the interests of the person viewing the page. Properly targeted ads will generate more consumer interest and may result in increased sales.This will result in the seller possibly asking for a premium for these over random advertising or ads based on the context of a website
In this class I would have liked to learn more about website design and layout of websites. We touched upon that in class, but I think more detail on advanced design techniques would have been interesting. This would also have made our websites more creative. I am strong in the Adobe Design Suite, but am not aware how to use what I know in these design programs in Dreamweaver. Maybe a course on website design could be offered in the Master's in Communication's program as an elective. I also think the Master's program in Communication should offer courses on specific design programs that employer's are looking for when hiring a communication professional. I noticed a lot of the jobs that I am looking at require Indesign and Flash. If we could learn about these two programs in our graduate studies at Suffolk University, I think this would make graduate students more marketable for employers. By combining our HTML skills learned in this class, and learning more about design, I think this would give us a greater advantage over other job seekers. I also think since Search Marketing is becoming very popular, a specific class on SEM, SEO and Marketing Analytics would be very beneficial.
Tuesday, November 23, 2010
Monday, November 22, 2010
New Media and New Markets: Free Choice Blog: Holiday Stress
The month of November is even more stressful for me this year. I am now a graduate student in IMC at Suffolk University, and I am trying to find a good balance for getting graduate work done and all of the other stressful holiday activities. I understand millions of others are also very stressed, but it critical that I learn how to balance everything. The day before Thanksgiving I will be traveling to NYC to Long Island which is always a nightmare. Perhaps, the only good part of not working full-time and only doing a part-time graduate fellowship is that I can leave at the crack of dawn on Wednesday. This prevents me from walking around in the dead of the night trying to get to Long Island to visit my family. However, I will still be walking around NYC with the millions of others, trying to get on the Long Island Railroad from various parts of NYC or other parts of the country. I love the Thanksgiving day holiday, and I am excited to see my family, but will undoubtably be in a lousy mood after the craziness of the holiday travel. My mood will perk up on Thanksgiving Day for the unbelievable feast my Aunt Liza makes. She prepares both Italian food, Turkey etc. Last year she made so many dishes she forgot to put one on the table! In the back of my mind on Thanksgiving Day, will be the insane amount of graduate work I have to do by December 9th. I am guessing I will be skipping getting up at 5:00 am to see the Macy's Day parade live in NYC this year. The TV will be just fine this year!
Additionally, my winter stress level is at an all time high because I have a million things going on between the Junior League of Boston, Graduate Student Programming chair, part-time fellowship, 3 classes, trying to find a full-time job and interviewing. Although, I absolutely love the festiveness of this time a year and seeing my friends and family, I can not help but wonder how I will fit everything in? I always love to attend everything the holidays have to offer and will now have the struggle of attending holiday parties in NYC, Boston and Albany, NY. I pride myself in being creative and I love decorating for the holidays, baking, throwing holiday parties, visiting friends in NYC and Albany and playing with my dog. I most likely will not be able to do these creative tasks until late December because of graduate school. I am usually very good at balancing my personal life, work life and school. However, with taking 3 classes I now feel in over my head. I also have the added challenge of trying to find the money to attend these events when I am only working part-time. Furthemore, I have no time to go to the gym which is also very stressful, especially when the pounds always seem to pile up during the holiday season. I can not wait for the first of the year to return to the gym, have a few weeks off from graduate school and really try to be one of the only people that keeps his or her New Year's resolution!
Additionally, my winter stress level is at an all time high because I have a million things going on between the Junior League of Boston, Graduate Student Programming chair, part-time fellowship, 3 classes, trying to find a full-time job and interviewing. Although, I absolutely love the festiveness of this time a year and seeing my friends and family, I can not help but wonder how I will fit everything in? I always love to attend everything the holidays have to offer and will now have the struggle of attending holiday parties in NYC, Boston and Albany, NY. I pride myself in being creative and I love decorating for the holidays, baking, throwing holiday parties, visiting friends in NYC and Albany and playing with my dog. I most likely will not be able to do these creative tasks until late December because of graduate school. I am usually very good at balancing my personal life, work life and school. However, with taking 3 classes I now feel in over my head. I also have the added challenge of trying to find the money to attend these events when I am only working part-time. Furthemore, I have no time to go to the gym which is also very stressful, especially when the pounds always seem to pile up during the holiday season. I can not wait for the first of the year to return to the gym, have a few weeks off from graduate school and really try to be one of the only people that keeps his or her New Year's resolution!
New Media and New Markets: Discuss how one international group (country, city or subgroup) uses the Internet or Internet technology.
The International Center of the Capital Region is a not- for -profit organization community-supported organization that is funded by government grants and charitable contributions. ICCR is affiliated with the National Council for International Visitors (NCIV), the Foreign Policy Association, the World Affairs Councils of America (WACA), and the National Association for Foreign Student Affairs. My dad Bruce Bushart, has retired from the International Center of the Capital Region. His former position was the Executive Director. Currently, he still works for the center as a human service consultant. He has dinners for the international visitors at his house and is very involved in helping others succeed in the area. The ICCR's organiztional missions statement is to help the Capital District (the upstate New York area) engage with the world and help promote cultural understanding. The ICCR, promotes cultural understanding by serving as citizen diplomat, by hosting international visitors and delegations and promoting professional and cultural exchanges. The ICCR also promotes education, global awareness, cultural diversity and global issues on their websites and through email blasts. They frequently use the internet to promote the center's events in the communit. Additonally, the ICCR promotes the location of the ICCR and other assets the Capital District has for international visitors. Finally, the ICCR promotes the different services for international groups in the Capital Region.
The website for the ICCR has a link for the Calendar of Events, Galleries for International Photos, Resources, links for different programs international visitors can join, press releases,volunteer forms and much more. This is a passionate organization dedicated to making every international visitor feel comfortable and involved . The ICCR is great at involving community members from the upstate New York area (my hometown) to get involved in understanding different cultures. I have volunteered with this organization, and I am passionate about the organization's mission statement. In order for this organization to get more funding, I would promote what they do, using social media websites including: Facebook, Twittter, LinkedIn, Flickr etc. I would also organize events on Facebook to increase the attendence of the ICCR events.
The website for the ICCR has a link for the Calendar of Events, Galleries for International Photos, Resources, links for different programs international visitors can join, press releases,volunteer forms and much more. This is a passionate organization dedicated to making every international visitor feel comfortable and involved . The ICCR is great at involving community members from the upstate New York area (my hometown) to get involved in understanding different cultures. I have volunteered with this organization, and I am passionate about the organization's mission statement. In order for this organization to get more funding, I would promote what they do, using social media websites including: Facebook, Twittter, LinkedIn, Flickr etc. I would also organize events on Facebook to increase the attendence of the ICCR events.
Friday, November 5, 2010
New Media and New Markets: Discuss how one brand or nonprofit uses online blogs and online advertising
The Joslin Diabetes Center uses blogs to raise awareness of Type 1 and Type 2 Diabetes. They use the online blog to discuss the outbreak of Diabetes in both Type 1 and Type 2 Diabetes and the different classes they offer to the center's patients. The different classes they offer for diabetics are: are carb counting, nutrition classes, pump information and fitness information. The blog also discusses the different walks and fundraising events that people can participate in to raise money for this condition. Furthermore, the blog offers personal stories about Joslin patients in dealing with Diabetes. The blog also discusses how parents and friends can help his or her loved one that has just been diagnosed with Diabetes, or has been living with Diabetes for a long time. The blog discusses how having a child diagnosed with type 1 can be real shock. According to Dr. Lori Laffel, the head of Joslin’s Pediatric Diabetes Programs, "a diagnosis of Diabetes affects the whole family." A number of young patients who receive this diagnosis generally are caught off guard, as only about 10% have a family history of type 1 diabetes. The blog encourages all parents and anyone who cares for young children to be aware of the warning signs for the disease, which include extreme thirst, frequent urination, lethargy, flu-like symptoms and dehydration( http://blog.joslin.org/2010/10/childhood-diabetes/). The Joslin diabetes blog, discusses safe Halloween treats for diabetics, weight issues, mood swings, symptoms and questions that you may have about the condition. Online advertising offers basic information about giving money to the foundation and more information about the Joslin Diabetes Center. I think Joslin Diabetes Center could do a lot more online advertising to increase donations for the foundation. More online advertising can especially be done to promote the Walk for the Cure for both Type 1 and Type 2 Diabetes.
I was diagnosed with Type 1 Diabetes my senior year in college. At this time I was living in upstate New York, and blogs were not really that popular. In 2002, my friends and family would never look at blogs to give me medical advice. However, I was still shocked and confused and had a really tough time dealing with it and needed help. My friends and family wanted to help me understand and cope with what was happening to me. I feel that if they had known about the Joslin blog it would have helped out all of us. This step by step guide featured in the blog on helping a diabetic would have been very helpful to me when I was first diagnosed. This would have been easier and less time consuming for me than shifting through various medical packets, and literature trying to make sense of the condition. Blogs and online advertising are becoming a lot more popular, and I think this is a great source in obtaining information quickly.
I was diagnosed with Type 1 Diabetes my senior year in college. At this time I was living in upstate New York, and blogs were not really that popular. In 2002, my friends and family would never look at blogs to give me medical advice. However, I was still shocked and confused and had a really tough time dealing with it and needed help. My friends and family wanted to help me understand and cope with what was happening to me. I feel that if they had known about the Joslin blog it would have helped out all of us. This step by step guide featured in the blog on helping a diabetic would have been very helpful to me when I was first diagnosed. This would have been easier and less time consuming for me than shifting through various medical packets, and literature trying to make sense of the condition. Blogs and online advertising are becoming a lot more popular, and I think this is a great source in obtaining information quickly.
Friday, October 22, 2010
New Media and New Markets Assignment 7: Find an effective use of PR online
An example of an effective use of Public Relations online is Coca Cola's sign in London's Piccadilly Circus to promote the World Cup and was on the official World Cup website. This contains a "What's your Celebration" FIFA campaign with a signboard that displays personalized messages along with live scores and a World Cup news ticker. Members of the public were also invited to perform live re-enactments of his of her favorite goal on a pop-up Astroturf pitch. Ericsson also ran a Big Cheer online promotion at http://www.bigcheer.com/ which invited World Cup fans from all over the world to cheer on his or her favorite team through Twitter, Web and SMS. All individual tweets were printed live on confetti in a large box and the winner won a SonyEricsson XPeria X10. This is a great way to promote the World Cup by getting international fans excited about watching the World Cup and allows them to participate in the excitment of the greatest tournment of all time in soccer.
An additonal example of effective PR online to promote the World Cup was developed by Selena Cuff a CEO of a wine distribution company. She went to South Africa on a business trip and attended the first annual Soweto Wine Festival where she founded the stories behind the creation of each wine to be fascinating. After visiting South Africa, she developed Heritage Link Brands which imported and distributed wines from South Africa owned vineyards.
Los Angeles based Heritage is using the World Cup Tournment as the basis for its own "Heritage Wine World Cup." This entrepreneur developed an online social media contest where each week the votes of Facebook fans and Twitter followers determine the winner in a match-up between two Heritage wines ( http://www.inc.com/). The next step involved the winning wine of each bracket advancing to the next round or the FIFA version. This promotion also involved a pool component where the person who chooses the most winners takes home a prize. The prize is a year membership to the company's wine club and dinner with the wine owners in the Fall.
This company has been doing tastings around the USA to create brand awareness, celebrate soccer and increase wine sales. Heritage will also be the offical wine supplier for the Chicago's World Cup the "Final Match." Heritage has also won a small business administration loan to help pay for the World Cup promotion's. I think Heritage did an excellent job promoting the World Cup by combining their own individual passion for soccer with their passion for wine. This is successful for the Heritage business because wine sales increased and they helped promote the World Cup through innovative strategies with social media.
An additonal example of effective PR online to promote the World Cup was developed by Selena Cuff a CEO of a wine distribution company. She went to South Africa on a business trip and attended the first annual Soweto Wine Festival where she founded the stories behind the creation of each wine to be fascinating. After visiting South Africa, she developed Heritage Link Brands which imported and distributed wines from South Africa owned vineyards.
Los Angeles based Heritage is using the World Cup Tournment as the basis for its own "Heritage Wine World Cup." This entrepreneur developed an online social media contest where each week the votes of Facebook fans and Twitter followers determine the winner in a match-up between two Heritage wines ( http://www.inc.com/). The next step involved the winning wine of each bracket advancing to the next round or the FIFA version. This promotion also involved a pool component where the person who chooses the most winners takes home a prize. The prize is a year membership to the company's wine club and dinner with the wine owners in the Fall.
This company has been doing tastings around the USA to create brand awareness, celebrate soccer and increase wine sales. Heritage will also be the offical wine supplier for the Chicago's World Cup the "Final Match." Heritage has also won a small business administration loan to help pay for the World Cup promotion's. I think Heritage did an excellent job promoting the World Cup by combining their own individual passion for soccer with their passion for wine. This is successful for the Heritage business because wine sales increased and they helped promote the World Cup through innovative strategies with social media.
Sunday, October 17, 2010
New Media and New Markets Assignement 6: Discuss an Internet Policy Issue
An example of an internet policy is privacy in the Marriott and Ritz-Carleton hotel chains. Mariott and the Ritz-Carleton explain how they address the concern for privacy issues in their policy private statement. The statement consists of several general and technical details about what the hotel changes does to address hotel visitors' privacy issues. The statement was updated in June 2010 and now has a click to chat feature which includes the "remember me" enhancement for web-enabled mobile devices. This Click for Chat also describes the new mobile Blackberry and IPhone applications, and change the department number in the contact address.
Policy privacy issues that hotels visitors are concerned with are: Browsing Information, Information that explains how the Marriott or Ritz Carleton collects and how to use it, Children's Privacy, Reservations, Click to Chat, Accessing Marriott.com from a Web-enabled Mobile Device, Updating your Marriott Rewards Account Information, Marriott Rewards Communications and Use of Member Information, Creating an Online Password for you Marriott Rewards Account, Marriott Rewards/Chase Card Services Visa Card, Securing the Transmission and Storage Information, Travel Related Services, Disclosure of Information to Third Parties, Cookies, Pixel Tags, Emails, Investor Relations Communications and Vacation Owners issues.
As a Marriott Vacation Club Member, I am most concerned with the issue of updating my Marriott's Rewards Account Information and computer cookies because I am concerned my point total will not be accurate. If my point total is not accurate and people find out my password to my Rewards information, my information will not be up to date and I will not get my free trips or discounted trips. I am also concerned cell phone companies can get my credit card information on my mobile device if I book a trip online. Finally, I am also concerned about the Remember Me feature. If another individual found or stole my phone, they could easily book a trip I may not find out about right away which is very concerning.
Policy privacy issues that hotels visitors are concerned with are: Browsing Information, Information that explains how the Marriott or Ritz Carleton collects and how to use it, Children's Privacy, Reservations, Click to Chat, Accessing Marriott.com from a Web-enabled Mobile Device, Updating your Marriott Rewards Account Information, Marriott Rewards Communications and Use of Member Information, Creating an Online Password for you Marriott Rewards Account, Marriott Rewards/Chase Card Services Visa Card, Securing the Transmission and Storage Information, Travel Related Services, Disclosure of Information to Third Parties, Cookies, Pixel Tags, Emails, Investor Relations Communications and Vacation Owners issues.
As a Marriott Vacation Club Member, I am most concerned with the issue of updating my Marriott's Rewards Account Information and computer cookies because I am concerned my point total will not be accurate. If my point total is not accurate and people find out my password to my Rewards information, my information will not be up to date and I will not get my free trips or discounted trips. I am also concerned cell phone companies can get my credit card information on my mobile device if I book a trip online. Finally, I am also concerned about the Remember Me feature. If another individual found or stole my phone, they could easily book a trip I may not find out about right away which is very concerning.
Tuesday, October 12, 2010
New Media and New Markets Assignment 5: Find two examples of an ineffective website
One of the websites that I found to be extremely ineffective is: http://www.sportingnews.com/. This website is very cluttered and is very confusing to navigate for several reasons. There are many advertisements that pop up which take away from the content of the recent news in different sports leagues. The advertisements are often bigger then the news which takes away a lot of info from the site. The layout is very hard to follow and because there is so much going on the sight is constantly reloading. There is a lot going on on the homepage The navigation bar with the vertical drop down menu interferes with clicking the different news features. The website is constantly freezing and is making me want to go to a different website to get the latest NHL and Baseball scores. The way the site is designed makes it harder to learn what is most important such as ground breaking news of transactions or updated scores. Every sport and every news story headline is just mixed in together to create a lot of confusion on the sporting news. The Video section is also on the bottom of the page which makes it harder for readers to even find it on the homepage. A lot of sports readers find it interesting to be able to learn more about his or her favorite store and look at recent plays online so this should be more towards the top of the home page.
Another website that is ineffective is: http://www3.shopping.com/.
This website is ineffective because some pages do not open for the good you are shopping for which causes the website to lose money. If the link does not open and the customer can not buy the good they are shopping for they are already going on to another website that they can buy everything from. This website then loses money on more then one good because the customer is already gone and on to the next site where they can easily checkout. The discounted items are at the bottom and are not easily visible from the home page. The advertisements are also bigger then the items shopping.com is selling which suggests the ads are more important and valued then the actual products. The page is also very confusing to navigate and is very cluttered and unorganized. The brands that shopping.com offers is also in the middle of the page and is very poorly located. The brands should be located at the top so people no right away on the options of brands that they should be able to preselect on the site. The way the colors are on the page also makes all the shopping goods blend in which makes it hard for viewers to know exactly what shopping goods are that shopping.com carries.
Another website that is ineffective is: http://www3.shopping.com/.
This website is ineffective because some pages do not open for the good you are shopping for which causes the website to lose money. If the link does not open and the customer can not buy the good they are shopping for they are already going on to another website that they can buy everything from. This website then loses money on more then one good because the customer is already gone and on to the next site where they can easily checkout. The discounted items are at the bottom and are not easily visible from the home page. The advertisements are also bigger then the items shopping.com is selling which suggests the ads are more important and valued then the actual products. The page is also very confusing to navigate and is very cluttered and unorganized. The brands that shopping.com offers is also in the middle of the page and is very poorly located. The brands should be located at the top so people no right away on the options of brands that they should be able to preselect on the site. The way the colors are on the page also makes all the shopping goods blend in which makes it hard for viewers to know exactly what shopping goods are that shopping.com carries.
Sunday, October 3, 2010
New Media and New Markets Assignment 4: Give an example of diffusion of Internet technology....
An example of diffusion in internet technology in the United States was the development of internet banking in 1995. Wells Fargo allowed customers to access there banking account online and the first only internet bank opened which was called Security First Network Bank. Since 1995, banks have been increasing their online presence because it leads to more productivity gains for the bank . The internet has made it much easier for the banks to reach and serve there customers 24.7 regardless of where the consumer is located. It also allows customers to always have access to their bank statements 24/7 and get a detailed summary of what he or she is spending his or her money on.
Furthermore, it allows the banks to cut down costs by conducting standardized, low-value-added transactions such as balance inquiries, account transfers and bill payments through the online system. This allows banks to focus on their specialized high transactions such as small business lending, investment banking and trust services.
Bank customers use to be unsure about handling and checking their balances online especially those customers that used small localized banks. Customers became more confident with doing online banking when they found out that a large number or large banks would be adapting internet banking. Customers were also more likely to do online banking when they found out banks that offered an online banking option were also stronger performing banks overall. In 2003 banks attributed an increase in profits as a result of adapting to new technologies such as online banking ( Berger, Allen and Loretta Mester (2003). “Explaining the Dramatic Changes of Performance of U.S. Banks: Technological Change, Deregulation and Dynamic Changes in Competition,” Journal of Financial Intermediation, 12(1), 57-95).
Thursday, September 23, 2010
New Media and New Markets Assignment 3: Give an example of an online problem. Are there any policies that can reduce the problem?
One example of an online problem is privacy issues on Facebook. When Facebook was first develped, it was possible for someone else to find out your password and log on to your account and steal your information. It is also possible for other people you might not be friends with to see all of your contact information including your pictures. This is problematic when people are looking for jobs and the employer may be able to see part of the party pictures from college or graduate school. An employer may look at this and say that the potential employee is not serious about life and may not be serious about the job. Based upon photos on Facebook not being private the employer may decide to go with someone else who appears to be more serious and less of a drinker. One can still have the option to make a public profile or make it as private as he or she desires.
Facebook is taking several steps to work on the privacy issues on the website. Facebook has developed a simplified privacy setting that has implemented a tool that allows users to apply a privacy setting to each photo or comment they post on there page. Facebook has continues to improve the oversight of applications.
"Making the privacy controls on Facebook comprehensive and easy to understand is an important part of our commitment to giving every person the power to control their own Facebook experience, and will continue to be even though this investigation ... has been concluded," Richter said" (http://www.latimes.com/business/la-fi-facebook-privacy-20100923,0,1123364.story).
Facebook is taking several steps to work on the privacy issues on the website. Facebook has developed a simplified privacy setting that has implemented a tool that allows users to apply a privacy setting to each photo or comment they post on there page. Facebook has continues to improve the oversight of applications.
"Making the privacy controls on Facebook comprehensive and easy to understand is an important part of our commitment to giving every person the power to control their own Facebook experience, and will continue to be even though this investigation ... has been concluded," Richter said" (http://www.latimes.com/business/la-fi-facebook-privacy-20100923,0,1123364.story).
I think that more users will sign up for Facebook now that there are more privacy options. Facebook users will feel more comfortable with the site once they set the settings according to his or her personal preference. Facebook users will feel more comfortable about uploading pictures because there is now a privacy setting every time a photo is uploaded into his or her profile.
Monday, September 20, 2010
Assignment 2: Discuss One important event in Internet history since 2000.
One important event in internet history is the creation of Facebook. Facebook was developed in 2004 at Harvard University in a dorm room by Mark Zuckerberg and other classmates in his computer science program. Facebook was originally just for Harvard students but then expanded to other schools in the Boston area. Facebook then expanded to other Ivy League schools and then to other colleges and universities. It is now a social networking site that includes high school students and anyone over the age of 13. It has become the most popular social networking site amongst Generation Y. As a result of the Facebook website, Ben Mezrich wrote the "Accidental Billionaires" and David Kirkpatrick wrote "The Facebook Effect." "The Accidental Billionaires" is also being developed into a movie starring Justin Timberlake. I have learned a lot about social networking in both of these books. This movie will be out in October of 2010. I will be seeing this movie as soon as it comes out because I am obsessed with Facebook, am trying to get a job in social media and I love Justin Timberlake. This is the perfect movie for me!!!! I am excited to see the reaction of my older less Facebook addicted boyfriend. Overall, it should be an entertaining experience.
I use Facebook for many different reasons. I like that I can keep in contact with friends, look up friends, and contact people I may have lost touch with. It is also good for connecting with colleagues, classmates and professors. Furthermore, I enjoy spending time on Facebook because I think it is a creative, personal webpage, that allows me to express my creativity by letting other people know about my interests and personality. It also allows individuals to see what I have been doing that I do not get a chance to talk to as frequently as I would like. I enjoy getting messages from friends and sending messages to others to catchup. I also like the feature of being able to plan an event online and have people RSVP online. It makes planning events easy. If you want to keep the event private it is possible with Facebook's privacy settings. Finally, I think Facebook is a great concept because it allows all different generations to come together, connect and understand each other. This allows both family and friends to get closer by still being able to see what one is doing without physically being around all the time. I only see Facebook expanding and getting more applications in the near and distant future.
Consequently, the annoying X factor about not setting your privacy settings is the constant desire for family members to check out your profile. Family members often see your online activities and question your every day activities. The follow up thought to that would be whether or not to defriend them...... This is often an ethical dilemma because it could result in a tension-filled holiday!
I use Facebook for many different reasons. I like that I can keep in contact with friends, look up friends, and contact people I may have lost touch with. It is also good for connecting with colleagues, classmates and professors. Furthermore, I enjoy spending time on Facebook because I think it is a creative, personal webpage, that allows me to express my creativity by letting other people know about my interests and personality. It also allows individuals to see what I have been doing that I do not get a chance to talk to as frequently as I would like. I enjoy getting messages from friends and sending messages to others to catchup. I also like the feature of being able to plan an event online and have people RSVP online. It makes planning events easy. If you want to keep the event private it is possible with Facebook's privacy settings. Finally, I think Facebook is a great concept because it allows all different generations to come together, connect and understand each other. This allows both family and friends to get closer by still being able to see what one is doing without physically being around all the time. I only see Facebook expanding and getting more applications in the near and distant future.
Consequently, the annoying X factor about not setting your privacy settings is the constant desire for family members to check out your profile. Family members often see your online activities and question your every day activities. The follow up thought to that would be whether or not to defriend them...... This is often an ethical dilemma because it could result in a tension-filled holiday!
Monday, September 13, 2010
New Media and New Markets: Assignment 1: How do you use the Internet? How does your Internet use compare to some other person in your family?
I use the internet for many different things in my everyday life. I am currently a graduate student in the Integrated Marketing Communication's Master's program at Suffolk University and we need to use Blackboard for all of our classes. I also use the internet for graduate school to do research for papers, research professor information and research information for my graduate fellowship. Furthermore, I am on the internet to look for jobs in event planning, market research, social media, community and alumni relations. When I have job interview, I use the internet to determine where the jobs are located in the Boston area. I also look at Linked In for company information and finding out networking opportunities.
I am also on the internet all the time for fun. I research fun events and places to eat and experience Boston, talk to my friends on Facebook, read celebrity gossip, shop, purchase concert tickets, book trips and keep track of my Junior League of Boston volunteering schedule.
I do a lot more activities on the internet then my dad, and also multitask on the internet a lot more. My dad is retired and typically just uses the internet for email, his continuing education classes and typically tends to do one or two things at a time on the internet. I always have multiple windows up and am always on a few websites at once. He will book flights on the internet but does not know a lot about social media and does not know how to use Facebook, Linked In or Twitter. My dad also still looks at consumer reports magazine instead of researching products online. If my dad would like to purchase concert tickets he usually checks the paper or calls Ticketmaster. My parents use to not purchase anything online because they were afraid of giving his or her credit card number to the website. They did not think that was safe. My parents now purchase things online if they think the website is reputuable. My parents continue to be very slow on the internet......... Perhaps the funniest difference between how my parents and I use the internet, is that both my parents still use the Telphone book to find local businesses and friends!!!!!!!!!!!
I am also on the internet all the time for fun. I research fun events and places to eat and experience Boston, talk to my friends on Facebook, read celebrity gossip, shop, purchase concert tickets, book trips and keep track of my Junior League of Boston volunteering schedule.
I do a lot more activities on the internet then my dad, and also multitask on the internet a lot more. My dad is retired and typically just uses the internet for email, his continuing education classes and typically tends to do one or two things at a time on the internet. I always have multiple windows up and am always on a few websites at once. He will book flights on the internet but does not know a lot about social media and does not know how to use Facebook, Linked In or Twitter. My dad also still looks at consumer reports magazine instead of researching products online. If my dad would like to purchase concert tickets he usually checks the paper or calls Ticketmaster. My parents use to not purchase anything online because they were afraid of giving his or her credit card number to the website. They did not think that was safe. My parents now purchase things online if they think the website is reputuable. My parents continue to be very slow on the internet......... Perhaps the funniest difference between how my parents and I use the internet, is that both my parents still use the Telphone book to find local businesses and friends!!!!!!!!!!!
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