Wednesday, June 29, 2011

Location Based Services: another addiction

When I first learned about the application FourSquare I was very skeptical. I did not want people to know every place I checked in. I frankly did not want people following my every move and did not like the idea of it potentially being unsafe and people could have the opportunity to essentially stalk me. However, at this point I am completely addicted to the application and have used it both on the computer and on my Droid. Not only can you tell people where you have been in the past but you can also find places that you want to go in the future and check off them on your to do list. This is really interesting to see where you have been and where your friends have been as well. It is also interesting because if you see a bunch of your friends want to go to a particular destination it is a good idea for someone to plan a trip there. I also like to learn more about my friends and knowing where they have been in the past, makes me feel a bit closer to them, especially if we have been to the same places. Consequently, if you are being friends with someone, it allows you to find out similar things you have in common based on where you have been and where you want to go.

It also has became a game. People want to become the mayor of a place and often mayors are rewarded by a discount to a particular business. Often, places such as Bolocco offer the Mayor a free burrito on Monday's and the satisfaction of being the"mayor." Being the mayor simply means you check in to a particular location the most. Friends of mine make it a game to see who can be the mayor the most at particular locations.

I also really like this application from a marketing perspective because it brings in a lot of business by promotions, word of mouth marketing and the opportunity to perhaps see friends and go to a new place they may not have normally gone to. If a friend sees that other friends are a bar they may choose to go this bar or shop instead of another one which could lead to more business overall to the business on the FourSquare application.

A New Jersey Devil fan celebrating the Boston Bruins Cup: Stanley Cup Parade- Boston Bruins June 18, 2011

I admit it I love the Bruins. I attended the Stanley Cup Parade with my boyfriend, Brian and I had the best time! A friend of my mine got to Government Center at around 8:00 am on the Saturday of the parade day and she actually got to touch the Cup. I had touched it with my favorite team the New Jersey Devils as a young girl growing up in Albany New York. The year was 1995 and the Cup was brought to Albany, New York because both the Albany River Rats and New Jersey Devils had won the Calder Cup and Stanley Cup respectively in the year of 1995. I was happy for my friend Jenn who was super excited. I felt bad because she had saved us seats and with the craziness of the event and my lack of being an early riser, we could not actually get to her at government center.

The parade route started at North Station and went through Copley Square. My boyfriend and I walked the entire route. We started at North Station where we saw the Bruins on the Duck boat, and made our way through Government Center all the way to Copley. I was unaware Cam Neely spoke during the North Station start, because it was insane. The parade was said to have record attendance. Most streets were blocked off in the City of Boston, and it was crazy to see how the fans reacted to the Stanley Cup Victory compared to the Vancouver fans who lost the series and had dangerous riots in Vancouver. The Boston fans appeared overall, classier than the Canucks fans. The Canucks fans had a similar reaction in 1994, when they lost to the New York Rangers. Clearly, they need to take a lesson in good sportsmanship. The government, claims it was revolutionists and not fans.

We actually got a really good few and some great pictures on Boylston Street. We were very close to the Duck boats and saw the entire team aboard. It was funny because they had a duck boat for Ray Bourque and Bobby Orr, even though they were not physically on it. The crowd was so different from North Station and Copley but we thought it was important to see where the parade ended and began. The North Station was more of a blue collar crowd whereas Boylston was more classier fans. Seeing both perspectives was hilarious though!

Until next year Bruins! Way to make people "Believe."

Tuesday, June 14, 2011

Jumping on the Boston Bruins Bandwagon

I have offically become a Boston Bruins fan. I never thought I woudl admit it since I am diehard New Jersey Devil fan. Although my loyalty will always be with the New Jersey Devils, the Boston Bruins are a great second favoritish team! I am engaged in the Boston Bruins culture since I live in the city of Boston. They are a likeable team and I am more of a hockey and basketball fan than a baseball fan. I have watched nearly every playoff and found myself cheering like a crazy person at the gym last night. Each goal I was yelling while on the eliptical. Ironically enough, a lot of other people at Bodyscapes Fitness were cheering outloud!

I also had been monitoring the Boston Bruins Facebook and Twitter pages and other social media networks for my social media audit. I was monitoring everything Bruins related including dozens of my blogs for my social media special topics summer course. It was a really intersting project and I really enjoyed doing it. It made me feel like a bit of Boston Bruins expert in regards to social media and marketing.

I am super excited they won Game 6 and am really excited for tommorow nights game! I have my special topics in social media class tommorow, but will be going out around the North Station to engage in the craziness of what will without a doubt be an eventful Wednesday night! Either way! If the Bruins win it is gonna be insane with happy Bruins fans cherring throughout Boston. If the Bruins lose the city will be filled with depression and anger. I am really hoping for a Stanley Cup parade in Boston which will without a doubt be the coolest event pretty much ever!

TBC..............

Friday, June 10, 2011

Another favorite duck photo.......

https://umail.suffolk.edu/OWA/WebReadyView.aspx?t=att&id=RgAAAADuizhBF1srQYloPAekVOijBwCDrm%2bpZdh%2fS7nVoWlIOXKmAAAAAABnAACDrm%2bpZdh%2fS7nVoWlIOXKmAAAADk%2f1AAAJ&attid0=BAABAAAA&attcnt=1&pspid=_1307732283341_226087033

Ad Seminar: Semester long group project

Getting excited for my pirate crawl mates! Check out my advertisement I made for my graduate course: Seminar in Advertising!

Let me know what you think!